MARKET OPPORTUNITY

Building the Infrastructure for a Fragmented Market

We operate in the study‑abroad services layer, starting in India, building the infrastructure that institutions use to guide students and foreign universities use to access verified demand.

TAM (Total Addressable Market)

$9.6B

~6.9M internationally mobile students globally. Assuming ~70% use intermediaries at ~$2,000 revenue/student. Source: UNESCO / Project Atlas (2023)

SAM (Serviceable Addressable Market)

$1.4B

South Asia contributes over 1M outbound students annually. Applying same conservative service-layer assumptions.

SOM (Serviceable Obtainable Market)

$26M

At scale, LearnerConnect targets ~2,000 partner institutions supporting ~10,000 outbound students annually. Institution SaaS subscriptions generate ~$1.2M, while student enrollments generate ~$25M.

20,000+ schools and 20,000+ colleges in India produce outbound-ready students, yet most lack in-house study-abroad infrastructure.

Sources: CBSE SARAS Directory; AISHE 2021–22, Ministry of Education

Internal note: TAM/SAM/SOM reflect service-layer revenue only (counseling, commissions, VAS), excluding tuition.